How many homeowners are sitting in your database with equity...but no reason to call you today?
Not every homeowner is ready to sell.
That doesn't mean the relationship has to sit untouched.
A conversation about home equity may give you another meaningful reason to reconnect, provide value and uncover what your clients are actually trying to accomplish.
What if the homeowner who isn't ready to sell still has a problem you could help uncover?
Spend 5 minutes with Troy and see whether this could make sense for your database.
WHY THIS MATTERS TO REALTORS?
Your next opportunity may already be in your database.
How many clients do you already know who may be thinking about one of these things?
You do not need to become the HELOC expert.
You simply need to uncover the conversation.
WeDoLoans can help with the financing side.
THE CONVERSATION
Do not call them and ask,
"Do you want a HELOC?"
XThat sounds like a sales pitch.
Instead, start with what they are trying
“Have you ever looked at what the equity in your home could potentially help you accomplish?”
“Are there any projects or financial goals you have been putting off because you are not sure what your options are?”
“If there was a way to access some of your equity without automatically replacing your current first mortgage, would it be worth understanding how that works?”
THEN
LISTEN.
The objective is not to manufacture a loan.
The objective is to uncover whether there is actually a need.
if there is:
connect them with
